How to Plan a Digital Marketing Budget
Marketing budgets have fallen in recent years, but expectations continue to rise. Today’s marketers need to do more with less which means more optimized campaigns, enhanced customer service and customer experience, and improved all-round performance. That’s no easy task when there’s less...
10 Eye Opening AI Marketing Stats in 2025
The adoption of Artificial intelligence (AI) in digital marketing has exploded. Leading marketers use AI tools to boost productivity, streamline content creation process, and drive personalization across channels. The technology is having an impact on many marketing processes such as email marketing, SEO, social...
What Is Omnichannel Marketing?
As customers have come to expect personalization and demand a seamless customer experience both online and offline, companies have had to embrace omnichannel marketing. Omnichannel marketing is a step up from traditional multichannel marketing that focuses on promoting a brand across multiple...
SWOT Analysis for Digital Marketing: Guide and Template
A SWOT analysis is one of the most beneficial tools for marketers. It can help drive and optimize a digital marketing strategy by helping marketers identify: Strengths, Weaknesses, Opportunities, and Threats. While a SWOT can be used at an organizational level it...
Top 10 Social Media Statistics Every Marketer Should Know
Social media is a go-to platform for more than half the world’s population as well as an essential marketing channel to communicate, engage and influence consumers. Between communities on Facebook, eye-grabbing videos on TikTok, and captivating photos on Instagram and Pinterest, there...
A Guide To Digital Marketing Career Paths in 2025
Digital marketing is a term that relates to all promotional activities that happen online. From social media management and content marketing to paid advertising and artificial intelligence (AI), digital marketing covers a wide net of specialist skills. With the right approach, digital marketing is...
