Paid Search Marketing (PPC) Course
This short online PPC marketing course will help fast-track your paid search advertising expertise. You will quickly learn essential skills in paid search marketing, advertising, PPC campaign optimization and how to report, visualise and present results.
Paid Search Course Overview
This PPC certification will enhance your career and provide easy learning through a combination of expert-led video modules, case studies and useful toolkits. On completion, you’ll understand the fundamentals of paid search marketing and know how to manage and improve your pay per click advertising campaigns using tools like Google Ads and GA4.
- 4 Interactive Modules.
- Associate Level Certification.
- 10 Hours self-paced learning content.
- FREE DMI Membership included.
- Practical Toolkits and Templates.
Course Content
Introduction to Paid Search & PPC Advertising
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Overview of paid search marketing
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Differences between SEO and PPC
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Key PPC platforms (Google Ads, Microsoft Advertising, etc.)
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Understanding the PPC auction system
Setting Up PPC Campaigns
Keyword Research & Strategy
Ad Copywriting & Optimization
Bidding Strategies & Budget Management
Landing Page Optimization for PPC
Tracking & Conversion Measurement
Advanced PPC Strategies
Performance Analysis & Reporting
Microsoft Advertising (Bing Ads) & Other Platforms
Compliance & Best Practices
A course by
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Lessons:
