DMI Pro – English – Corporate Aid

Stay relevant and advance your career with the world’s #1 Digital Marketing Diploma* developed by top industry experts worldwide. Move beyond theory, and master in-demand digital marketing skills with a practical learning approach including AI, digital strategy, social media, PPC and more. Gain professional-level knowledge to confidently drive immediate business and career impact. Become a certified professional showcasing industry-aligned expertise.

Become an AI-powered digital marketer with New AI Skills.

What’s included?

Preparations
Application fee
Exam fee

Program learning outcomes and content

Modules: 10 modules

Length: Approx 28 hours

Format: Online /LMS/

Language: English

Learning outcomes in a nutshell

Master competitor analysis, campaign execution & performance measurement while harnessing AI tools to boost efficiency, streamline processes, and drive impactful results.
Plan and execute comprehensive, AI-enhanced digital marketing strategies tailored to unique business goals and audiences.
Utilize AI-driven social media and content marketing strategies to captivate audiences and foster engagement.
Implement SEO, PPC, display advertising, and AI tools to attract and retain target audiences.
Optimize digital touchpoints using user-centered design and a deep understanding of the Buyer’s Journey.
Develop professional soft skills from strategic and agile thinking to presentations to thrive in dynamic digital marketing roles.
Harness web analytics to refine marketing efforts and make informed business decisions.
Design, execute, and monitor email marketing initiatives that deliver measurable outcomes.

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Those with responsibility for developing and implementing online marketing strategies
Anyone looking to pursue a career in digital marketing
Marketing professionals who wants to keep up with the rapid changes and stay relevant to seize and drive career growth opportunities
Marketing Executives, Marketing Coordinators, Marketing Assistants
Marketing Interns, and Marketing Analysts
Brand Managers, Brand Strategists, Event Planners, and Public Relations (PR) professionals
Copywriters and Content Creators
Media Planners and Media Buyers
Market Research Analysts, Data Analysts, and Product Marketers
Marketing managers and marketing directors
Consultants and IT managers
Entrepreneurs and small business owners

Course Content

AI-Powered Digital Marketing
Harness the potential of digital marketing in the AI era. Master core concepts, navigate digital channels, and discover how AI-powered tools, machine learning, and large language models are revolutionizing business. Learn to craft 360-degree campaigns that deeply connect with your audience.

What is Digital Marketing?
Digital Marketing Channels
Staying Relevant in Digital Marketing
Competitive Research
The Marketing Funnel and the Buyer’s Journey
Integrating Offline and Digital Marketing
Inbound and Outbound Marketing
What is AI in Digital Marketing?
Audience Listening Tools
Industry and Customer Research with AI (NEW!)
The Evolution of the Buyer’s Journey

Content Marketing
Learn to craft impactful content marketing strategies with a persona-focused, data-driven approach. Master content creation, curation, and amplification while leveraging AI-powered tollas and insights to connect with audiences, optimize the Buyer’s Journey, and measure success effectively.

What is Content Marketing?
Content Intent
Getting Ideas for Content Topics
Content Creation and Content Curation
Content Scheduling
Topical and Evergreen Content
Buyer Personas
Creative Brief
Getting Started with ChatGPT
Analyzing Content Performance

Social Media Marketing
Establish a strong social media presence and leverage the capabilities of key platforms to grow and engage audiences. Discover impactful strategies for community building, execute powerful paid campaigns, and unlock AI-driven tools to elevate social commerce and enhance your brand's reach.

Influencing the Consumer Journey Using Social
Key Social Media Platforms: Facebook, WhatsApp, and Instagram
Key Social Video Platforms: YouTube and TikTok
Sustaining a Social Community
Five Key Steps for Creating a Social Campaign
How Do Social Media Algorithms Work?
Key Social Media Platforms: Twitter (X) and LinkedIn
Setting Up a Social Media Experience for a Business
Engaging an Audience Using Social Media
Best Practices for Using AI in Social Media (NEW!)

Search Engine Optimisation (SEO)
Build comprehensive knowledge in SEO, from how search engines and SERPs function to implementing strategic keyword research. Utilize technical, on-page, and off-page optimization to boost organic rankings. Leverage free, paid, and AI-powered tools to measure and refine your SEO strategy for sustained online success.

How Do Search Engines Rank Pages?
How to Conduct SEO Keyword Research
Page Experience Ranking Signal
On-Page and Off-Page Optimization
AI Tools for SEO
Search Engine Results Page (SERP)
Technical Optimization
Google Search Console
Free SEO Tools
ChatGPT for SEO

Paid Search (PPC) and Display Advertising
Discover the potential of PPC and display advertising to capture active consumers and elevate brand awareness. Learn strategic budgeting, bidding, and ad creation using platforms like Google Ads. Utilize AI-powered tools and advanced targeting to optimize campaigns, reduce costs, and maximize ROI while integrating display and video advertising into a cohesive marketing strategy.

PPC Keyword Research
Creating a PPC Campaign
GDN, AI, and Performance Max
Targeting for Demand Generation
Paid Search Metrics and Reports
Using AI with Google Ads (NEW!)
Budgets and Bidding in Google Ads
Display and Video Advertising
Display and Video Ad Formats
Remarketing for Display and Video Campaigns
Search, Display, and Video Campaign Optimization
AI and Performance Max (NEW!)

Email Marketing and Automation
Unlock the potential of email marketing with AI and automation to streamline campaigns and maximize impact. Design personalized, results-driven emails, navigate data protection laws, and optimize open and click-through rates. Leverage CRM tools and metrics to boost engagement, generate leads, and foster brand loyalty while ensuring deliverability and audience reach.

Email and Omnichannel Marketing
CRMs
Email Marketing Workflows and Benefits
Email Design and Images
A/B Testing for Email Optimization
Email Marketing Legislation and Regulations
Marketing Automation
Email Subject Lines and Copy
Email Campaign Delivery Challenges
Optimizing Email Campaign Performance

Professional Soft Skills for Digital Marketers
Enhance your professional toolkit with essential skills for success in today’s dynamic workplace. Apply project management techniques, embrace agile thinking for innovation, and sharpen creativity and problem-solving. Develop strategic thinking, time management, and persuasive communication to drive personal and business success.

Seven-Step Framework for Managing Projects
Applying the Agile Concept of the “MVP”
Removing Barriers to Creativity
Benefits of Strategic Thinking
Strategies for Effective Communication
Using the “Test and Learn” Approach
Generating New Ideas
Skills for Effective Problem Solving
Saving and Creating Time
Persuading an Audience

Web Optimization, eCommerce, and Social Commerce
Build an impactful online presence that captivates and converts. Design user-centered, frictionless websites aligned with business goals and the Buyer’s Journey. Master eCommerce and social commerce tactics to drive sales, enhance customer satisfaction, and optimize performance with data-driven tools and A/B testing.

Build Your Online Presence
Website Optimization and the Buyer’s Journey
Main Pages of a Website
UX and UI
eCommerce Marketplaces
A/B Testing for Website Optimization
Analyzing and Reporting Using Social Media Tools
How to Design a Website
User-Centered Design and Website Optimisation
Design Principles
eCommerce Solutions
Website Metrics
Social Commerce Channels

Social Commerce Channels
Harness the capabilities of GA4 to transform data into actionable insights. Learn to set up, configure, and optimize GA4 while adhering to privacy best practices. Leverage AI-driven features to monitor campaigns, analyze customer journeys, and make data-driven decisions that maximize business performance.

Google Analytics 4 (GA4) Fundamentals
GA4 Account Set-Up
Types of GA4 Events
Key GA4 Reports
Real-Time Data in GA4
AI for Data-Driven Decision-Making for Marketing (NEW!)
Analytics, Data Privacy, and Protection
Linking GA4 to Other Tools
Advanced Custom Events in GA4
UTM Tracking with URL Builder
Audiences in GA4
AI in Customer Journey Mapping (NEW!)

Digital Marketing Strategy
Develop a comprehensive digital marketing strategy that integrates AI to enhance planning, execution, and ROI. Set clear objectives, define KPIs, and allocate budgets effectively. Conduct research-driven channel selection and craft creative strategies to engage audiences. Confidently execute campaigns with actionable plans and a balanced media mix for maximum impact.

Marketing Today
Thinking Critically About Research
Strategy and Forecasting
Creative Brief
Using a Media Plan
Strategy and Return on Investment (ROI)
Digital Audit
Developing a Marketing Brief
Working with an Agency
Delivering a Campaign Action Plan

A course by

user

Price:
₮ 4,466,000
Instructor:user
Duration: 28 hours
Lessons:108
Students:0
Level:Expert

DMI Pro – English

Learning outcomes in a nutshell

What Will You Learn?

Audience

Course Content

What is Digital Marketing?

Digital Marketing Channels

Staying Relevant in Digital Marketing

Competitive Research

The Marketing Funnel and the Buyer’s Journey

Integrating Offline and Digital Marketing

Inbound and Outbound Marketing

What is AI in Digital Marketing?

Audience Listening Tools

Industry and Customer Research with AI (NEW!)

The Evolution of the Buyer’s Journey

What is Content Marketing?

Content Intent

Getting Ideas for Content Topics

Content Creation and Content Curation

Content Scheduling

Topical and Evergreen Content

Buyer Personas

Creative Brief

Getting Started with ChatGPT

Analyzing Content Performance

Influencing the Consumer Journey Using Social

Key Social Media Platforms: Facebook, WhatsApp, and Instagram

Key Social Video Platforms: YouTube and TikTok

Sustaining a Social Community

Five Key Steps for Creating a Social Campaign

How Do Social Media Algorithms Work?

Key Social Media Platforms: Twitter (X) and LinkedIn

Setting Up a Social Media Experience for a Business

Engaging an Audience Using Social Media

Best Practices for Using AI in Social Media (NEW!)

How Do Search Engines Rank Pages?

How to Conduct SEO Keyword Research

Page Experience Ranking Signal

On-Page and Off-Page Optimization

AI Tools for SEO

Search Engine Results Page (SERP)

Technical Optimization

Google Search Console

Free SEO Tools

ChatGPT for SEO

PPC Keyword Research

Creating a PPC Campaign

GDN, AI, and Performance Max

Targeting for Demand Generation

Paid Search Metrics and Reports

Using AI with Google Ads (NEW!)

Budgets and Bidding in Google Ads

Display and Video Advertising

Display and Video Ad Formats

Remarketing for Display and Video Campaigns

Search, Display, and Video Campaign Optimization

AI and Performance Max (NEW!)

Email and Omnichannel Marketing

CRMs

Email Marketing Workflows and Benefits

Email Design and Images

A/B Testing for Email Optimization

Email Marketing Legislation and Regulations

Marketing Automation

Email Subject Lines and Copy

Email Campaign Delivery Challenges

Optimizing Email Campaign Performance

Seven-Step Framework for Managing Projects

Applying the Agile Concept of the “MVP”

Removing Barriers to Creativity

Benefits of Strategic Thinking

Strategies for Effective Communication

Using the “Test and Learn” Approach

Generating New Ideas

Skills for Effective Problem Solving

Saving and Creating Time

Persuading an Audience

Build Your Online Presence

Website Optimization and the Buyer’s Journey