This course covers the fundamentals including digital tools, technologies and uses. Learn about digital transformation, the use of AI, social media and digital strategy. Perfect for non-marketing teams building their digital awareness.
Digital Marketing Essentials Course Overview
With a focus on career-ready learning, and delivered through a blend of essential reading, case studies and useful toolkits, this course will quickly make you familiar with the core foundations of digital marketing.
Course Content
The Digital Opportunity
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What is Digital Marketing
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The Role of Marketing
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Digital Disruption: AI, Social Media, and You
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The Digital Consumer
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Digital Marketing Channels
The Digital Landscape
Social Media and Online Shopping
Data, Privacy, and Cybersecurity
AI and the Organization
Strategy and the Digital Organization
A course by
U
Lessons:
